Branding does it really make a difference £ to £?

Consumers pay a premium for Big Brands because, over time, the brand has created a perception of quality, consistency, and trust. Leading brands are more than just products or services—they evoke memories and emotions associated with quality. When consumers trust a brand, it makes them loyal—and when they are loyal, they buy more!

So, we ask is this true?

Well after looking at research, coupled with my own experience I think we as consumers are being taking for a ride here! Why, you shout. Well, you are most likely to pick a national brand over a local one because you’re familiar with the national branding after all the marketing they have invested in probably thousands to millions. It’ should be a safe and predictable choice because you know what to expect? Yes, agreed it should be a consistent standard. But ask yourself am I really getting true value for my hard-earned cash?  

We studied a few of our products on this point, we chose a e-bike for our research. In the UK for instance a major High Street bike shop Sells a Bike £2,300 here at Off Road Segway, we can sell the identical machine for as low as £1,500. How and is there a catch? No not at all, the only difference is the cost. We order the same bike from the same manufacture upon order from the buyer. The High Street store has to carry additional cost like staff, high rents, and holding expensive stock and adverting. And guess who pays for it, yes, the consumer you. The devil is in the detail and specification in most cases. Example,

 “Of grocery and frozen food sales, 40% are private label. The store’s profit margin on private label is higher than brand names. Brand names cost more because the manufacturer’s margin is higher.”

Based on the above quote buying from us saves you money as we pass the saving on to you. We are not just a on-line store, we are far more. We build communities within the sector you are in be that Golf, events, ebiking. We also, offer a B2B referral scheme and help support your charities.

So, before you buy a branded bike, think what you could save! Or contact us for free advice Help

Colin Bailey

Sales Director

Off Road Segway Sales UK Ltd